Free tool

How much does doing your own social media cost you?

Count the hours, then put a price on them. Enter how you post today and see your hours and owner-time cost each month, next to the NanoFlow plan that matches.

Time calculator

Your posting routine, in hours and dollars

Change any number. Results update as you type.

How often you post
Reels, photo posts and carousels together.
From 1 to 7, for example Instagram, Facebook and TikTok is 3.
Minutes per post

Starting points for a simple phone-shot post, not survey data. Change them to match how you work.

Setting up, shooting, picking the best take.
Trimming, captions on screen, music, cover image.
Caption, hashtags and any reply to comments.
Uploading and adjusting for each platform.
What an hour of your time is worth

Start from a US Bureau of Labor Statistics 2025 median, or type your own billable rate.

Typing a rate switches the list above to My own rate.

Your month of posting

17.3hours a month

$907a month in owner time

About 17 posts a month at 60 minutes each.

Social Growth, $997 a month, covers up to 30 posts a month (15 reels and 15 carousels), each posted to all seven platforms after you approve it. Socials + Front Office, $1,997 a month, adds the AI Office Manager.

Prefer to talk first? Book a call

Estimates only. NanoFlow prices as of October 2026, in US dollars.

How the numbers work

The formula

Minutes per post = filming + editing + writing + (posting × platforms)
Hours a month = posts a week × 52 ÷ 12 × minutes per post ÷ 60
Cost a month = hours a month × your hourly value

Worked example with the starting numbers: 4 posts a week is about 17.3 posts a month. Each takes 15 + 20 + 10 + (5 × 3) = 60 minutes, so the month takes 17.3 hours. At $52.30 an hour that is about $907 a month.

Hourly values in the list are 2025 median pay from the US Bureau of Labor Statistics Occupational Outlook Handbook (May 2025 data):

For what a freelancer, an agency or a hire costs instead, see what social media costs a service business.

Or hand it over

NanoFlow plans

Prices as of October 2026, in US dollars. You approve every post.

Social Starter

$497 a month

Month to month
  • 8 reels a month
  • 8 carousels a month
  • Posted to Instagram and Facebook
  • Performance dashboard: views, engagement and follower growth on every platform
  • You approve every post from your phone

Social Growth

$997 a month

Month to month
  • 15 reels a month
  • 15 carousels a month
  • Posted to all seven: Instagram, Facebook, Threads, X (Twitter), Bluesky, YouTube and TikTok
  • Posts made from your new 5-star reviews
  • Your own presenter: we build a custom presenter to represent your business, or you can be the star yourself.
  • Performance dashboard, plus a monthly report and check-in on what worked
  • You approve every post from your phone

The whole front office

Socials + Front Office

Everything, handled.

$1,997 a month

Month to month

Everything in Social Growth: 15 reels and 15 carousels a month on all seven platforms, posts from your new 5-star reviews, your own presenter, the performance dashboard and a monthly report and check-in

Plus your AI Office Manager:

  • AI receptionist Answers the calls you can't take, with a transcript and a next step.
  • Lead prioritization Calls, emails, messages and reviews from every source, ranked so high-value, urgent jobs are front and centre.
  • Email sorting Your inbox sorted, noise filtered out and replies drafted in your voice.
  • Review requests and replies Asks for a review when a job is complete, and drafts replies to new reviews in your voice, ready for you to approve.
  • Website chat Answers questions and captures leads on your site, day and night.
  • A blog that ranks Local, fact-checked articles in your voice, published to your website.

Save more when you commit. 10% off a 6-month term or 20% off a 12-month term on every plan, including Socials + Front Office. Switch any time.

10%off6-month termoff the monthly price
20%off12-month termoff the monthly price

Questions

Questions about the calculator

How does the calculator work out the cost?

Hours a month = posts a week × 52 ÷ 12 × minutes per post ÷ 60, where minutes per post is filming or photos, plus editing, plus writing, plus posting time multiplied by the number of platforms. Cost a month = hours a month × your hourly value.

Where do the starting numbers come from?

The minutes are starting points we chose for a simple phone-shot post, not survey data, so change them to match how you work. The hourly value starts at $52.30, the 2025 median pay for top executives from the US Bureau of Labor Statistics, the group that includes general and operations managers. You can pick a trade or type your own billable rate.

Why does the number of platforms matter?

Each platform needs its own upload, and often its own caption, size or hashtags, so posting time adds up with every platform you use.

Which NanoFlow plan matches my posts?

Social Starter, $497 a month, covers up to 16 posts a month: 8 reels and 8 carousels, posted to Instagram and Facebook. Social Growth, $997 a month, covers up to 30: 15 reels and 15 carousels, posted to all seven platforms. You approve each post first. Socials + Front Office, $1,997 a month, adds the AI Office Manager.

Does the calculator save what I type?

No. It runs in your browser and does not send your numbers anywhere.

Get your hours back.

Get started today, or get free custom content made from your Google listing or website first.

Prefer to talk first? Book a call

Every plan posts to Instagram and Facebook. Social Growth and up add Threads, X, Bluesky, YouTube and TikTok.